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Accession number;01A0347844
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| Title;Cyber Shopping Plaza which provide Product Recommendation Function. |
| Author;
YOKOTA TOMOHISA
(Nippon Telegraph and Telephone East Corp., Res. and Dev. Center, JPN)
HAMADA YASUHIRO
(Nippon Telegraph and Telephone East Corp., Res. and Dev. Center, JPN)
SEKI YOSHIAKI
(Nippon Telegraph and Telephone East Corp., Res. and Dev. Center, JPN)
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Journal Title;IEIC Technical Report (Institute of Electronics, Information and Communication Engineers)
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Journal Code:S0532B
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ISSN:0913-5685
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VOL.100;NO.540(OFS2000 59-69);PAGE.7-12(2001)
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| Figure&Table&Reference;FIG.7, TBL.1, REF.8 |
| Pub. Country;Japan |
| Language;Japanese |
| Abstract;In this paper, we propose a cyber shopping plaza which provide product recommendation function using product relationship. The recommendation engine is good tool for One-to-one marketing, but it needs large-scale customer data and it is hard to use if the Electronic Commerce site is not large-scale site. The recommendation function we propose does not need customer data and is suitable for small-scale or mid-scale sites. (author abst.) |
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