An exploratory positioning analysis: Three-mode multivariate analysis for semantic differential data.

Accession number;01A0894983
Title;An exploratory positioning analysis: Three-mode multivariate analysis for semantic differential data.
Author; TOYODA HIDEKI (Waseda Univ.)
Journal Title;Japanese Journal of Psychology
Journal Code:Z0768A
ISSN:0021-5236
VOL.72;NO.3;PAGE.213-218(2001)
Figure&Table&Reference;TBL.3, REF.10
Pub. Country;Japan
Language;Japanese
Abstract;The purpose of this study was to propose an exploratory positioning analysis method based on a three-mode multivariate statistical model for analyzing semantic differential (SD) data. This new method can be easily implemented by using a structural equation modeling (SEM) program such as LISREL and CALIS, because the mean structure and covariance structure of this method are expressed as submodels of SEM. Two necessary conditions for checking identifiability of this model are shown. It is also shown that this model is scale equivariant for SD data. (author abst.)
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