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Accession number;02A0133950
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| Title;A confirmatory positioning analysis: A multivariate analysis for finding change of image and evaluation of cognitive map. |
| Author;
TOYODA HIDEKI
(Waseda Univ.)
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Journal Title;Japanese Journal of Psychology
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Journal Code:Z0768A
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ISSN:0021-5236
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VOL.72;NO.5;PAGE.397-403(2001)
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| Figure&Table&Reference;FIG.3, TBL.6, REF.10 |
| Pub. Country;Japan |
| Language;Japanese |
| Abstract;A confirmatory approach to the positioning method (Toyoda, 2001) that can be used for analyzing three-mode multivariate data measured by the semantic differential (SD) method is considered. Two examples of the confirmatory method are given to demonstrate the applicability of the model. The first is a method to test the difference of image, between an experimental group and a control group. The second is a method to evaluate cognitive maps that are drawn subjectively. The conventional standard methods are not capable of solving these problems. (author abst.) |
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