Recommendation System for a Bookstore Electronic Commerce Site

Accession number;04A0112509
Title;Recommendation System for a Bookstore Electronic Commerce Site
Author; TAKAKI H (Ntt Information Sharing Platform Lab., Musashino-shi, Jpn) ICHIKAWA Y (Ntt Information Sharing Platform Lab., Musashino-shi, Jpn) KIHARA Y (Ntt Information Sharing Platform Lab., Musashino-shi, Jpn)
Journal Title;NTT Tech Rev
Journal Code:F0282C
ISSN:1348-3447
VOL.2;NO.1;PAGE.80-84(2004)
Figure&Table&Reference;FIG.4, TBL.1, REF.1
Pub. Country;Japan
Language;English
Abstract;"AwarenessNet" is a real-time recommendation engine. In May 2003, an experimental service using it was begun at the online bookstore "bk1" (http://www.bk1.co.jp/) operated by Book1, Inc., as a joint experiment between Book1, Inc., NTT East Corporation, and NTT Information Sharing Platform Laboratories. AwarenessNet can give real-time recommendations about products and information to individual customers based on an analysis of their access or purchase log, even without personal customer information such as interest categories. (author abst.)