INPRESSION ANALYSIS OF GOODS IMAGE AND ITS APPLICATION BASED ON A VIEW POINT OF KANSEI
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Accession number;05A0212958
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| Title;INPRESSION ANALYSIS OF GOODS IMAGE AND ITS APPLICATION BASED ON A VIEW POINT OF KANSEI |
| Author;
ENDO E
(Endo Foods Co., Ltd, Tochigi, Jpn)
NAEKI Y
(Endo Foods Co., Ltd, Tochigi, Jpn)
OHBA T
(Endo Foods Co., Ltd, Tochigi, Jpn)
SATO M
(Utsunomiya Univ., Tochigi, Jpn)
KASUGA M
(Utsunomiya Univ., Tochigi, Jpn)
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Journal Title;IEIC Technical Report (Institute of Electronics, Information and Communication Engineers)
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Journal Code:S0532B
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ISSN:0913-5685
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VOL.104;NO.544(IE2004 124-144);PAGE.49-54(2005)
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| Figure&Table&Reference;FIG.7, TBL.6, REF.5 |
| Pub. Country;Japan |
| Language;English |
| Abstract;This research describes the analysis of emotional impressions based on a view point of Kansei to outer views of the goods and its application to development for goods production. From this point of view, we are especially focusing on the pickles and are going to attempt new product development based on the basic notion that people ultimately evaluate and consume such items, the pickles, on their emotional analysis such as Kansei. First, tastes in products that appeal to consumers shall be investigated by gathering many questionnaire data through the use of a survey. Next, parameters in line with important headings relating to such products will be extracted by analysis of those data. We will then aim to treat these parameters as variables, and analyze the results arising from modified data using a statistical method. On this research, we are going to try for better reactions of the market to products created using a new development method on these results. (author abst.) |
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