Exploratory Session Analysis in the Mobile Clickstream

Accession number;07A0065920
Title;Exploratory Session Analysis in the Mobile Clickstream
Author; YAMAKAMI TOSHIHIKO (Kagawa Univ.) YAMAKAMI TOSHIHIKO (Access)
Journal Title;IPSJ Transactions on Database
Journal Code:Z0778A
ISSN:0387-5806
VOL.48;NO.1;PAGE.171-177(2007)
Figure&Table&Reference;FIG.7, REF.13
Pub. Country;Japan
Language;English
Abstract;As a sub-day-scale behavior analysis, the length of sessions in multiple mobile Internet services was examined. Using mobile clickstreams with user identifiers, two analyses were performed: a preparatory study for timeout values in session identification in 2000 and a long-term observation of session lengths and clicks per session in 2001. The first study showed that 10 minutes is a suitable timeout value for the observed mobile web. The second produced inter-service comparisons and showed the effects of different mobile-Internet-specific factors. The limitations and challenges for mobile-clickstream-based session identification are also discussed. (author abst.)