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Accession number;07A0065920
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| Title;Exploratory Session Analysis in the Mobile Clickstream |
| Author;
YAMAKAMI TOSHIHIKO
(Kagawa Univ.)
YAMAKAMI TOSHIHIKO
(Access)
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Journal Title;IPSJ Transactions on Database
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Journal Code:Z0778A
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ISSN:0387-5806
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VOL.48;NO.1;PAGE.171-177(2007)
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| Figure&Table&Reference;FIG.7, REF.13 |
| Pub. Country;Japan |
| Language;English |
| Abstract;As a sub-day-scale behavior analysis, the length of sessions in multiple mobile Internet services was examined. Using mobile clickstreams with user identifiers, two analyses were performed: a preparatory study for timeout values in session identification in 2000 and a long-term observation of session lengths and clicks per session in 2001. The first study showed that 10 minutes is a suitable timeout value for the observed mobile web. The second produced inter-service comparisons and showed the effects of different mobile-Internet-specific factors. The limitations and challenges for mobile-clickstream-based session identification are also discussed. (author abst.) |
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